The typographic concept behind the campaign was driven around “missing letters” where gaps in the text have been left to reinforce the strength of The Caravan Club membership and associated products by highlighting that membership and insurance policies with an existing provider may not be as detailed as The Caravan Club could provide. The creative also encourages Members to consider how The Caravan Club membership can complete not just their holiday experience but also give them reassurance in other areas of their lives.
The campaigns were targeted to existing members and were distributed across targeted email campaigns and via The Caravan Club magazine.
In addition to Caravan Insurance The Caravan Club also offers tailor made packages for caravanners across a range of insurance products, including; motorhome, car, home, gadget, key and even pet! The campaign has been rolled out across the entire portfolio.