Briefed to create and deliver a recruitment campaign targeting new franchisees of convenience symbol group, Mace, Fogg devised the “not just a pretty fascia” campaign. The unique campaign was built around Mace’s proposition of providing business support beyond simply fascias and fit outs for their stores. Handled by Fogg, encompassing all creative, production and media planning and buying, the campaign included targeted advertising, direct mail and a unique micro-site.
Building on the success of the Mace project, Fogg created a new brand strategy and design for CTN symbol, Supershop. The major relaunch of the brand included a new identity, fascia, retailer and consumer offer. The new logo supported by the new strapline ‘your local hero’ highlights the important role played by newsagents in servicing their local communities.