Articulating a world of potential

Nerudia was established in 2013 to support the rapidly developing nicotine products industry with high quality manufacturing services. In addition to this they are sought to provide scientific support to customers products within a single regulated facility based in the North West of England.

Operating within an unregulated industry Nerudia have become an authority on communicating the upcoming Tobacco Products Directive and are seen as helping to strengthen the regulation of the Industry. Given the profile of their name within the Industry they needed to develop a strong brand, credible tone of voice and impactful website to communicate what they stood for.

The process

Nerudia came to Fogg with an established logo but needed to expand upon this to articulate their knowledge, expertise and authority within the market. We devised a visual language and expression of the brand that combined both a scientific and strategic rationale to tell the brand story combined with the expertise of Nerudia’s people. This was then developed with a supporting colour palette and informative but accessible tone of voice. We also created the brand imagery by conducting a photo and video shoot at their unique facility to capture the complex processes of their work and allow customers to experience the company first hand.

Many believe the world is a big place, and to make discoveries is challenging due to the complexities of scale.

Yet if you bring the world into a single space those advances are far more frequent.

Exploring a world of potential in one home.

The result

We applied the brand across various channels including a bespoke website and corporate brochure that utilised the image and video footage to engage users with the ethos of the brand.