Once we had defined the brand strategy we needed to align the visual aspects of the brand to the strategic direction. We created three symbols that represent the core aspects of the businesses service and redrew the logo bringing more vibrancy to the identity while referencing the symbols.
We created a unique and engaging visual language that communicates the overall service of the business in a simple and engaging way. We also reinvented the colour palette to truly reflect the ‘life’ aspect of the proposition. The new visual elements offer an approachable feel to the brand, reflecting both the businesses personality and spirit of independence.