Equity Release Partners

Equity Release Partners

Extending a brand and re-attuning its ethos

Building upon the successes of our work with Equity Release Supermarket over the last three years to help build their consumer facing business, Equity Release Partners, through an initial branding programme and subsequent on-going marketing communications, we had the pleasure of working with Mark and his team to devise a new platform for the business in the form of a B2B referral proposition.

Equity Release Partners focuses on how equity release can be a valuable addition to, as well as an integral part of, financial advice. Aimed at supporting companies such as

Accountants, Solicitors, Financial Advisers and Debt Management companies the business provides a viable and profitable equity release solution.

Chris Fogg, Founder of Fogg Associates said, “We have loved working with Mark over the last three years and have seen his business grow from strength to strength. They are quickly becoming a major success story of the North West and this new direction further extends their position as a marketing leading and pioneering business.”

The Process

Equity Release Partners focuses on how equity release can be a valuable addition to, as well as an integral part of, financial advice. Aimed at supporting companies such as Accountants, Solicitors, Financial Advisers and Debt Management companies the business provides a viable and profitable equity release solution. Our work with Equity Release Partners began with initial customer research to identify the opportunities in the market and the needs of businesses wishing to provide an equity release service. This insight informed the brand positioning and design as well as the user experience and structure of the website.

The Result

The Equity Release Partners brand retains the ethos and the visual aesthetic of the consumer brand but has been attuned to the opportunities presented by the B2B market. Having worked closely with the business to identify a launch strategy, Equity Release Partners has hit the ground running and continues to go from strength to strength.

"On behalf of Equity Release Partners, thank you for the work you have carried out so far this year and for the promising future we are all looking forward to. I can see the business going from strength to strength and becoming a major player. It’s only a matter of time before we will become more of a household name in the Equity Release market."