In the presence of HRH Queen Elizabeth II
Corps Security, one of the UK’s leading and most respected specialist security companies, commissioned Fogg Associates to create and design their 150 Year Anniversary collateral. This privileged task, approved by The Palace,
included: the Anniversary book; commemorative badge; invitation; corporate film and exhibition attended by HRH Queen Elizabeth.
Our approach was to marry the heritage of Corps Security with their vision, the axis being the anniversary celebration itself at St. James’ Palace in London. The unusual format and proportions of the book were inspired by the stature and unique attire of the Corps Security guards. We ensured that every piece within the campaign aligned to the ethos of the historical celebration, yet retained an individual effectiveness for the coming years. This duality underpinned our creative strategy throughout the project. We ensured the design style presented historical motifs within a contemporary context.
“Working with Corps Security during their pivotal year was a real privilege. It was an honour to be approached to lead this work, a project approved by Buckingham Palace, on behalf of HRH Queen Elizabeth. This campaign will remain in our affections.”