Nouveau Lashes

"We now feel our brands can comfortably compete with the major brands in our sector."

Our starting point with this brand was devising a strategy for a portfolio of brands of which Nouveau Lashes was one. We devised an overarching strategy that enables a greater distinction between the brands through a more focused positioning. We achieved this by building upon the inherent attributes of the products whilst addressing the needs of the target audiences.

Building upon eyes being 'windows to the soul' and reinventing the concept of 'flashing' we created a sultry brand image and message platform that captured the essence of what a powerful insight your eyes can reveal. Nouveau Lashes enabling a personal beauty beyond physical appearance. Within a few months of the brand relaunch, it has been adopted by Harvey Nichols as their lead lash brand in their Urban Retreat Salons.