LVL

"We are now looking forward to taking the brand to a whole new level, together, over the coming years."

Our starting point with this brand was devising a strategy for a portfolio of brands of which LVL was one. We devised an overarching strategy that enables a greater distinction between the brands through a more focused positioning. We achieved this by building upon the inherent attributes of the products whilst addressing the needs of the target audiences.

The core product proposition for LVL is this particular treatment enhances your natural lashes. We observed the opportunity to create a brand with a sexy sophistication that captured the behavior of women empowered by their naturally enhanced appearance. We created a 'confessional' series of messages, inspired by the results of a new found confidence, resolving emphatically in 'it's in your nature'.