Hamilton

Brand strategy & refresh

The UK's leading energy recruitment specialists

"Fogg Associates has played a crucial role in moving our company forward. What they created was far beyond what we had hoped for, a brand that defines what we do and differentiates us from our competitors in every aspect of our marketing; online, direct mail, advertising and in print. The level of detail and attention they paid has been second to none and I couldn't recommend the team highly enough. Not only did they surpass expectations in brand development but they managed to complete the entire project on-time and within budget."
Wanting to address both the needs of the employer
and its employees with a single unifying message,
Hamilton were referred to Fogg Associates.
Our work with Hamilton began with a series of
brand and sector analytics. First, we identified the
opportunities inherent to the Hamilton business
that would then, in turn, realise those of the sector.
Following this, we defined a message that would
empower Hamilton with a tangible competitive
advantage, positioning Hamilton as the energy
recruitment specialists. The energy into energy
message also informed the brand design, creating
a distinct visual positioning. Both engaging and
informing, it enforced the message in a truly
memorable way.