Blink+Go

Brand strategy,design & marketing communications

A part of one of Europe's leading beauty groups

"Working alongside Fogg Associates we've learnt so much about what has been necessary in building strong brands that effectively engage with our target audience."

Our starting point with this brand was devising a strategy for a portfolio of brands of which Blink+Go was one. We devised an overarching strategy that enables a greater distinction between the brands through a more focussed positioning. We achieved this by building upon the inherent attributes of the products whilst addressing the needs of the target audiences.

"Fogg Associates created three brand identities that work both individually and as a collection."

With Blink+Go the core product proposition was the speed at which the lashed coul.d be applied. We enhanced this by considering the theroy of 'cause and effect'. We devised a message platform for the brand that communicated that communicated the effectiveness of wearing the lashes; what the individual could achieve 'in the blink of an eye'.

Since the brand re-launch Sophie Ellis Bextor, amongst other celebrities, has won the lashes on many TV appearances, photo-shoots and in her latest music promo.