Title
D&AD Advertising Workshops

Delivered
Fogg Associates

Audience
Undergraduates / Professionals

Synopsis
Fogg Associates, among other leading agencies across the UK, host workshops
devised to inspire students and broaden their understanding of the creative industries, 
whilst offering a unique insight into the agency's personality. 

By setting live and challenging briefs they test the students ability to create ideas, 
campaigns and intelligent creative solutions. They also offer a privileged insight 
into current trends through the agencies work.

"We've recently just completed all of the D&AD workshops and we've found them all
very interesting and helpful. We just wanted to say thank you as we felt your session
was one of the best, and the most encouraging."

Undergraduate Creative Team
BA(Hons) Advertising, Sheffield University

Title
Art of Selling Your Craft

Delivered
Manchester University (Masters Faculty)

Audience
Undergraduates, Post Graduates & Professionals
Creative Industries Trafford

Synopsis
An intuitive and engaging insight into earning a living from
your art and craft. The lecture dispels the many fears and
mysteries that surround the commerciality of making a
name and brand for yourself and your passion. Diverse and
surprising parallels are drawn throughout the lecture from
established artists to leading industrialists.

Title
Pro for a Project

Delivered
Manchester Metropolitan University
Liverpool John Moores University

Audience
Undergraduates (Illustration, Photography & Design)

Synopsis
A fabulous opportunity for undergraduates to produce a
professional piece of work ahead of entry into their final career.
A live brief is set for students in the final year of their honours
degree. After a creative review with senior associates, the
winning student develops an actual commission during a week
placement at Fogg Associates. The project is in association
with one of our clients and the chosen student will gain invaluable
client contact experience. We love to devise such projects to
complement the requirements of the client and the University.

Title
Building a Brand

Delivered
Manchester Grammar School
(in association with Young Enterprise)

Audience
16 - Undergraduates

Synopsis
An insight into the fundamentals of what a brand is and what
it does for business. This lecture is usually delivered as part of
the Business Studies curriculum.

"Chris' input to the students' work truly inspired them with a
fierce determination to create a brand. I believe the very large
majority of students learned a great deal and, judging by their
feedback, you have helped motivate them to plan for what
they want to do in their future careers".

Lucy Miller,
Deputy Chief Executive, Young Enterprise

Title
Art School to Agency

Delivered
Navigating Media City
Bolton University

Audience
Undergraduates & Professionals

Synopsis
A retrospective of Chris' journey from explorative years at
Art School to the commercial diversity and demands of the
agency. The presentation is illustrated with work ranging from
fine art painting and film to multi-channel communication
of some of the world's most successful brands.

Title
Clients, Clients, Clients

Delivered
Design Initiative Manchester (Circuit Series)
Design Initiative Liverpool (City of Culture '08)

Audience
Creative Industry / Business Professionals

Synopsis
A chaired question and answer session/debate on finding,
winning and retaining the elixir of a creative agency -
'clients' - where to find them, how to get them, marketing
to them, networking with them, getting onto rosters, winning
pitches and, of course, keeping clients happy and your
business buoyant.

Title
The P Word

Delivered
Akzo Nobel UK Sales and Marketing Conference

Audience
Corporate (Sales and Marketing)

Synopsis
A workshop, delivered in the popular format of the TV talent
show, that stimulates creativity and empowers the audience
to identify and realise the potential and power that exists
within their organisation. This interactive exercise enables
delegates to create an engaging proposition by harnessing
the potential, communicating it and implementing it in their
day-to-day roles.

Title
D&AD Portfolio Surgeries

Delivered
Liverpool Design Symposium

Audience
Undergraduates / Professionals

Synopsis
Fogg Associates took part in the Liverpool Design Symposium Portfolio
Surgeries. These are one-on-one sessions with creative professionals
that allow students to gain valuable knowledge of how to enter the world
of commercial creativity. Students brought in their portfolios/show-reels
and gained insight into how to promote themselves and their work.

"The portfolio surgeries were really useful as I was able to get feedback
on my portfolio from some great Designers and Creative Directors. Chris'
feedback was useful as his views on my work were different from others;
being so enthusiastic about my work gave me confidence about my work.
I kept in touch and was offered a placement, working on live briefs-it
gave me a real sense of what a professional role would be like. I also
loved how friendly everyone was and how welcome they made me feel."

Undergraduate BA(Hons) Graphic Design, Stockport College.