The New Year has started with a bang here at Fogg with a new TV advert for Equity Release Supermarket (ERS).
The advert, which was written, produced, filmed and edited in-house, is an example of how we’reÂ developing our capabilities beyond brand strategy and design.
Weâ€™ve been working with ERS since 2013, initially on a brand development project where we refreshed the identity and positioning of the business to reflect the changing needs and culture of the over 55 market. We have subsequently worked closely with the Founder of the business on the on-going marketing communications for the business.
Throughout this time ERS has gone from strength to strength to a point where the Founder felt the business was in a position to expand itâ€™s marketing strategy to wider audiences and really establish itself a driving force of the market.