A new TV spot

The New Year has started with a bang here at Fogg with a new TV advert for Equity Release Supermarket (ERS).

The advert, which was written, produced, filmed and edited in-house, is an example of how we’re developing our capabilities beyond brand strategy and design.

We’ve been working with ERS since 2013, initially on a brand development project where we refreshed the identity and positioning of the business to reflect the changing needs and culture of the over 55 market. We have subsequently worked closely with the Founder of the business on the on-going marketing communications for the business.

Throughout this time ERS has gone from strength to strength to a point where the Founder felt the business was in a position to expand it’s marketing strategy to wider audiences and really establish itself a driving force of the market.

The advert really embodies the strategy we have devised for the business to educate their customer’s to the benefits of equity release as well as empowering them to take their future in to their own hands.

This advert is not only a significant for ERS but also Fogg. It really emphasises our increasing in-house capabilities and the successes we achieve with our clients through close collaboration and is something that I myself am very proud of.

We’re quietly excited about 2016 here at Fogg and I for one hope this will be the first of many TV ads we have the opportunity of creating for clients.

James Brooke
james.brooke@foggassociates.com
01925 226 139