Fogg Associates have today launched their latest campaign for Warrington Wolves, The Big Pie Smash.
The campaign has been developed to promote the clubâ€™s upcoming game with Wigan on Friday 21 August, using their latest signing Chris Sandow.
Sandow is depicted in a video and a series of stills, mentally preparing for the big game. In a humorous twist, the campaign concludes with him kicking and smashing pies, a little â€˜digâ€™ at the opposition.
Kerry Howl, client services director at Fogg Associates, explains: â€œThe concept for this campaign has brought a new dimension to how we promote key fixtures. Matches arenâ€™t just about selling tickets they are about selling an experience, which was our objective when developing this campaign.