Pie Fans Look Away Now!

Fogg Associates have today launched their latest campaign for Warrington Wolves, The Big Pie Smash.

The campaign has been developed to promote the club’s upcoming game with Wigan on Friday 21 August, using their latest signing Chris Sandow.

Sandow is depicted in a video and a series of stills, mentally preparing for the big game. In a humorous twist, the campaign concludes with him kicking and smashing pies, a little ‘dig’ at the opposition.

Kerry Howl, client services director at Fogg Associates, explains: “The concept for this campaign has brought a new dimension to how we promote key fixtures. Matches aren’t just about selling tickets they are about selling an experience, which was our objective when developing this campaign.

“The new brand has given us the platform to bring more personality into how we promote the club. This campaign does a great job in balancing the seriousness of a match with some friendly banter with the opposition.”

Roger Draper, Warrington Wolves’ CEO commented: “This campaign demonstrates how the entire club has bought into our new brand, including the players. Everyone wants to get involved in the communication of our club, which will become even more evident over the coming months.”

The campaign will run across a variety of print and digital media leading up to this week’s game at The Halliwell Jones Stadium on Friday.