Branding by the book

Many people think that a brand is a logo, a symbol that gives a company an identity. But it’s much much more than this. A brand (if developed correctly) gives you a unique position in the marketplace and sets you apart from your competition.

A brand also communicates your culture, your personality and establishes consistency throughout your organisation. Brands are incredibly precious and can be the most valuable asset your business has, so once you’ve built it, you also need to protect it.

This seminar has been designed to help you understand how a successful brand is created.

Kerry will firstly take you through the branding process so you can apply this to your own brand and evaluate how your own brand was created. Mike will then explain the importance and process of protecting your brand in the right way as well as highlighting aspects that can and can’t be protected.

To register for the event on Wednesday 15th April at The Innovation Centre, Sci-Tech Daresbury please click here or contact kerry.howl@foggassociates.com or call 01925 226139

Kerry Howl – Marketing Director, Fogg Associates
Kerry has worked with large, small, global and local clients to develop a brand that is unique to them. She works for Fogg Associates based in Newton le Willows, a brand development agency working across multiple sectors.

Mike Shaw – Partner, Marks & Clerk
Mike is a trade mark attorney based in the Manchester office of Marks & Clerk and has extensive experience in protecting and enforcing trade marks, copyright and designs in the UK, Europe and worldwide.