Many people think that a brand is a logo, a symbol that gives a company an identity. But itâ€™s much much more than this. A brand (if developed correctly) gives you a unique position in the marketplace and sets you apart from your competition.
A brand also communicates your culture, your personality and establishes consistency throughout your organisation. Brands are incredibly precious and can be the most valuable asset your business has, so once youâ€™ve built it, you also need to protect it.
This seminar has been designed to help you understand how a successful brand is created.
Kerry will firstly take you through the branding process so you can apply this to your own brand and evaluate how your own brand was created. Mike will then explain the importance and process of protecting your brand in the right way as well as highlighting aspects that can and canâ€™t be protected.