Earlier this year I had the honour of being invited to regularly contribute to a BBC Radio show. I wake early and head to the fantastic Media City studios.
As I arrive at reception, I am constantly in awe of the variety of brands the BBC manages, from CBeebies to BBC Sport; each proposition has a well-targeted offering. The corporation has also moved with the times and occupies a state of the art facility, it has broke with tradition and expanded its broadcasting centres and therefore its talent pool, was this a risk, yes it was, but what a breath of fresh air to embrace â€˜the newâ€™ and for it to be a success.
I am always greeted with a smile and no matter how busy the producers are they make me a brew. I am not a star by any stretch of the imagination, yet I believe they would treat any guest in the same consistently high levels of service.
The factor of the brand that most amazes me and even through my bleary â€˜very early morningâ€™ eyes, cannot go unnoticed is the relentlessly rich communication and engagement with its audiences.