Today I had a read through some of the Blogs Iâ€™ve written overÂ the last year. Theyâ€™ve really started to expose a lot about myÂ character and personality, but I guess that is the whole reason BlogsÂ were invented. Theyâ€™re a tool toÂ express our personal views andÂ opinions, so naturally weâ€™re going to let slip a few things about ourÂ private lives. But Blogs in a professional environment are now formingÂ part of brand culture too.
Iâ€™m always talking to clients about how they need to bring out moreÂ of their brand personality. So many of them seem to hide behind a sea ofÂ imagery that doesnâ€™t reflect who they really are and use jargon onÂ their website that theyÂ would never actually dream of saying.
Communicating a brand personality can be quite difficult. All toÂ often we see companies that think a team photo on their website andÂ personal biogs gets across the â€˜cultureâ€™ of their brand. But we now haveÂ other platforms to do this, weÂ just need to understand how to use them.