For many years we have pioneered the philosophy that all good brand and marketing activity starts with a simple message.
Your brandâ€™s message has the opportunity to concisely articulate who you are and what you stand for â€“ giving you a clear purpose. It also has the potential to capture the essence of your market and create a competitive advantage through a concise and engaging entry point to your businesses offer.
An effective message also directly influences the visual execution of your strategy and how your brand and marketing campaign is brought to life, thus enabling the visual aspect of your brand to perform.
Creating a simple message or big idea can be hard to do when you have so much to say.
Hereâ€™s a few tips to get your started:
- Keep it simple â€“ an over complicated message will compromise your audiences understanding and ultimately their engagement
- Be emotive â€“ even in B2B communications there has been a realisation that emotive messaging is more effective at engaging customerâ€™s â€“ theyâ€™re all people at the end of the day. Whether they are purchasing a can of coke or a fleet of forklift trucks, communicating to people emotively increases engagement and lifetime value of customerâ€™s
- Narrow your focus â€“ can you take ownership of one particular space within your market?
- Think from your customerâ€™s perspective â€“ what do they really want/need from you and what does this mean they want you to tell them?