It all starts with a simple message

For many years we have pioneered the philosophy that all good brand and marketing activity starts with a simple message.

Your brand’s message has the opportunity to concisely articulate who you are and what you stand for – giving you a clear purpose. It also has the potential to capture the essence of your market and create a competitive advantage through a concise and engaging entry point to your businesses offer.

An effective message also directly influences the visual execution of your strategy and how your brand and marketing campaign is brought to life, thus enabling the visual aspect of your brand to perform.

Creating a simple message or big idea can be hard to do when you have so much to say.

Here’s a few tips to get your started:

  • Keep it simple – an over complicated message will compromise your audiences understanding and ultimately their engagement
  • Be emotive – even in B2B communications there has been a realisation that emotive messaging is more effective at engaging customer’s – they’re all people at the end of the day. Whether they are purchasing a can of coke or a fleet of forklift trucks, communicating to people emotively increases engagement and lifetime value of customer’s
  • Narrow your focus – can you take ownership of one particular space within your market?
  • Think from your customer’s perspective – what do they really want/need from you and what does this mean they want you to tell them?

I hope these few pointers have got you thinking but if you’re still struggling, that’s where we come in. We have worked with clients from all walks of business and corners of the globe to offer a fresh perspective and create a unique and simplified brand message that can be articulated across all forms of communications.

We have some great examples in our portfolio that have truly given our clients a competitive advantage both from a brand positioning and marketing communications perspective.

If you need help to simplify and refine your message to ensure you clarify your purpose and maximise your engagement with your audience(s) you know where are.

james.brooke@foggassociates.com
01925 226 139