I have recently graduated from Sheffield Hallam university and last month I was fortunate enough to be picked to exhibit my final year work at the D&AD New Blood exhibition in Shoreditch, London. Seeing as Iâ€™ve worked like a trooperÂ this year this made me very happy for two reasons:
- I could show off my proudest achievements of the year to other students and professionals in the design industry
- I could have one last blow out in London with my course mates.
Arriving at the Old Spitalfields Market I was confronted with â€œThe Official D&AD New Blood Massive Exhibition Entrance Signâ€ and proceeded to browse the hilarious decorated boards surrounding the bustling exhibition. Designed by The Office of Craig Oldham, the stark, large-scale infographics that formed the identity for the exhibition itself worked wonders for the younger students. The youthful banter in the tone of voice invited participation through flow charts, â€œselfie pointsâ€ and a â€œwheel of musesâ€. These quirky messages throughout the show were eye-catching and entertaining for us lot, and this quickly made me realise that this wasnâ€™t going to be the strictly professional affair that I thought it would be. But thinking about it, isnâ€™t the show supposed to be branded towards the professionals and prospective employees we were there to meet? Maybe a more sophisticated identity could have helped to make the whole experience seem a little more like work than play.