If you were to describe Warrington in one sentence what would it beâ€¦?
â€˜ A place where everything is happeningâ€™
â€˜ The business hub of the North Westâ€™
â€˜ The place that is famous for wire and rugbyâ€™
â€¦or do you really have no idea?
There are many ways to describe our Town, we all have our own view on what itâ€™s all about, but should we all be saying the same thing, should there be one clear message that defines Warrington?
We see many â€˜Warringtonâ€™ brands around our town, the council, various commercial groups, transport businesses and other organisations, all have their own â€˜takeâ€™ on what Warrington stands for, but wouldnâ€™t it be great if we had one consistent theme that we all supported and got behind. Wouldnâ€™t it be great if we had a brand?
People can be brands, look at David Beckam
Buildings can be brands, look at Blackpool Tower
So what about Cityâ€™s, Townâ€™s and places?
A brand gives something a clear definition, be it a person, a place or a product it gives it an identity that everyone understands and buys into. Whether itâ€™s for commercial reasons for example to â€˜sellâ€™ something or emotional reasons such as â€˜supportingâ€™ something, a brand creates an identity.
We are seeing evidence of many â€˜townsâ€™ that are creating a brand for themselves. Back in 2012 Staines re branded to become Staines-On-Thames to try and encourage public reappraisal of the town and shake off the old â€˜Ali Gâ€™ image.
From a tourism perspective we are even seeing small towns investing in their image the latest of which is Helston, a little 800-year-old Cornish cattle market town and the most southerly town in Great Britain.
This project sought to include Helston residentsâ€™ asking surveyed participants to describe the town in three words. The proposed brand designs were then displayed in various sites where the public could vote for their favourite identity.